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Effect of electronic word-of-mouth on customers' booking intention at online travel agencies: case in Vietnam

  • Quan N
  • Thang B
International Journal of Electronic Trade (2023) 1(1) 74-92
DOI: 10.1504/ijetrade.2023.133347
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Abstract

… Although studies on the impact of e-WOM on purchase intention are … , findings from e-WOM research on the impact of e-WOM on … of e-WOM in three main components: sender, E-WOM …

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APA

Quan, N. H., & Thang, B. Q. (2023). Effect of electronic word-of-mouth on customers’ booking intention at online travel agencies: case in Vietnam. International Journal of Electronic Trade, 1(1), 74–92. https://doi.org/10.1504/ijetrade.2023.133347

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