Does social media help in attracting talents?

Abstract

The study examines the effectiveness of social media in recruitment activities. The job seekers, particularly who are fresh pass out of university, have social media as one of the prime sources of information. Be it consumer goods to job search, social media such as Facebook have become a crucial component of their lives. Hence information related to employment and employer shared on social media influences job choice decisions. However, social media is quite different from the other job information source such as company career page, advertisement, information from relative or friends etc. Hence the information received from different medium might have a differential impact of information source on information recipient. Furthermore, information content and information tie strength with source play a very crucial role in influencing job decision, which has been examined in this study. The result confirms that the information mediums have significant differential impact on job choice.