International Business

Abstract

The book International Business has been written by famous professors Alan M. Rugman and Simon Collinson. They both are world-renowned scholars in the field of international business. Their main objective behind writing this book is to provide a detailed understanding of international business, especially on Triad (Japan, USA and European Union [EU]). In this book, the authors seem to grant a keen and deep attention to clarify the concepts associated with international business. For this, to make it easy, they have included a list of illustrations which contain 99 figures, 86 tables and six maps. This genuine and comprehensive information helps the reader to understand international business, its challenges, opportunities and solutions. Another good thing about the book is that at the end of each chapter, key points, review, discussion questions and additional bibliography are given. The format and the content of the book is helpful for both academicians and practitioners. Although this book is helpful in understanding international business in context of Triad, a detailed review of the book in contemporary business setting can be helpful in identifying number of research gaps of global nature. Moreover, this book facilitates researchers by stating the detailed bibliography that leads to valuable literature. This book is also helpful to the practitioners, especially those who manage businesses internationally, as it also helps in understanding the cultural differences, national laws and local business realities