Investigating the Zen concept in the interior setting to engage customer place attachment: An interior design for a Japanese restaurant in Bandung

Abstract

This study investigates how a Japanese restaurant incorporates the attributes of Japanese culture and the Zen concept in its interior setting to engage customer place attachment. The research used a qualitative method with a case study at the Shabu Kojo restaurant in Bandung. Qualitative research was performed by conducting interviews and distributing questionnaires to customers. To implement the research, the Zen concept was applied in the form of natural colors, shapes, artificial lighting, and traditional furniture with Kanji letters, as well as comfortable rooms for gathering. The research demonstrated that the principles of the Zen concept, style of Japanese culture, and Japanese philosophy can be used to produce interior design and engage customer attachment. These research findings will be a reference for to enrich further research.