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Journal ArticleOPEN ACCESS

21st-Century perspectives on global brands

  • Dinnie K
Journal of Brand Management (2005) 12(5) 316-318
DOI: 10.1057/palgrave.bm.2540227
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Abstract

Editorial. Focuses on perspectives on global brands. Rise in the scope and complexity of international brand management due to globalization; Strategies in global branding.

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APA

Dinnie, K. (2005). 21st-Century perspectives on global brands. Journal of Brand Management, 12(5), 316–318. https://doi.org/10.1057/palgrave.bm.2540227

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