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Critical Success Factors for Sustainable Marketing: A Strategical Framework Using Key Performance Indicators in Small and Medium Enterprises (SMEs) Businesses in Oman

  • AL Shukri A
  • Ismail S
International Journal of Academic Research in Economics and Management Sciences (2023) 12(4)
DOI: 10.6007/ijarems/v12-i4/19573
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Abstract

… planning and strategy and their inability to formulate strategic marketing plans due to the … for marketing strategic planning for Omani SMEs by identifying the current marketing strategies, …

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APA

AL Shukri, A. N., & Ismail, S. (2023). Critical Success Factors for Sustainable Marketing: A Strategical Framework Using Key Performance Indicators in Small and Medium Enterprises (SMEs) Businesses in Oman. International Journal of Academic Research in Economics and Management Sciences, 12(4). https://doi.org/10.6007/ijarems/v12-i4/19573

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