Professional service providers are exploiting the web to deliver e-services to a larger but also more diverse client base. This has increased the need for building trust between them and their clients and within the firm itself In this paper the antecedents of trust are identified and matched against strategies that public accounting practices could adopt to build trust. Eleven antecedents for external relationships ranging from trustworthiness to benevolence are identified. A key strategy is to display information about the firm's expertise, standards and clients on the website. Trust for internal relationships range from the individual to inter-firm alliances and largely rely on providing technological (Internet) support and information about the firm's vision and values. © 2007 by International Federation for Information Processing.
CITATION STYLE
Fink, D. (2007). Antecedents for building trust in professional e-services. In IFIP Advances in Information and Communication Technology (Vol. 252 VOLUME 2, pp. 41–49). Springer New York LLC. https://doi.org/10.1007/978-0-387-75494-9_6
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