Cruise Passengers’ Intention and Sustainable Management of Cruise Destinations

Abstract

Recent tourism studies have shown that cruise passengers´ intention can be used as a tool to evaluate the sustainability of port of call destination. However, studies on this topic remain scarce and only offer an initial conceptualization of this issue. Hoping to help fill this void, the present research proposes a robust model for the analysis of the cruise passengers´ intention as assessed by Partial Least Squares. Data was collected in the port of Malaga (Spain), between January and December 2018. The results showed that reputation and familiarity are the best explanatory factors of the cruise passengers´ intention with a port of call destination. Also, cognitive perception and affective evaluation are the antecedents of reputation and familiarity.