Genre-based discourse analysis of wedding invitation cards in iran

Abstract

Wedding Invitation is one of the important text genres. Having drawn on Swales' (1990) genre analysis approach and Kress and Van Leeuwen's (1996) multimodality point of view on textual analysis, one case study has been conducted. The present study analyzed various expressions of wedding invitation genres in Iran in order to find generic and schematic structures as well as linguistic features in them and also communicative functions which were expressed by their generic components. Therefore, a corpus of 200 wedding invitations was randomly selected. Similarities and differences were found. The results revealed eight moves out of which one was optional. Moreover, the wedding invitation card pockets were analyzed and five moves have been found out of which three were optional. Furthermore, the lexico-grammatical features and schematic structure illustrated a series of socio-cultural values as well as Iranian and Islamic norms regarding men and women.