Application of the edu finance model to improve financial literature in creative industry in Sidoarjo district

Abstract

Purpose: This research aims to observe the development of MSMEs problems that is related to financial knowledge. The importance of educating MSMEs in a systematic, integrated, and sustainable manner regarding financial literacy is expected to be able to build a strong business foundation which is very much needed. Increasing financial literacy is expected to contribute to financial system stability, reduce vulnerabilities in the financial system, and make effective decisions on financial resources. Design/methodology/approach: The data were collected through self- administered questionnaire. There were 14 items used to edu finance and financial literature. The research design used in this research is quantitative research because it uses data in the form of numbers in descriptive statistical analysis. The results of these calculations will then be compared with the criteria for the level of financial literacy according to Chen and Volpe. Findings: The results of this study indicate that based on the five variables that use the financial literacy level of MSMEs, women are in the low category. Therefore, an appropriate model is needed to increase financial literacy knowledge in creative industry MSMEs in Sidoarjo District, by prioritizing the importance of planning and evaluation that produces feedback for improving financial literacy. Research limitation/implications: The data were collected from MSME creative industry sector in Sidoarjo District. It is limited in that it may not have captured the reflections of MSME creative industry sector in Indonesia that maybe differ from the sample used. Practical implications: The condition of MSMEs in the creative industry sector in Sidoarjo District currently still has limitations with various problems. The limitations experienced include financial skills and financial behavior, as well as limited access to information and technology. Therefore, financial literacy is crucial for MSMEs to improve their business performance. Several studies have been conducted to prove that financial literacy contributes to the improvement of MSME performance. Originality/value: This research contributes by identifying how respondents need a systematic, integrated, and sustainable education for MSMEs regarding financial literacy to build a strong business foundation.