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An Artificial Neural Network Approach for Predicting Customer Loyalty: A Case Study in an Online Travel Agency

  • Ulkhaq M
  • Adyatama A
  • et al.
International Journal of Machine Learning and Computing (2020) 10(2) 283-289
DOI: 10.18178/ijmlc.2020.10.2.933
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Abstract

… In this study, an artificial neural network (ANN) approach was used to predict customer loyalty. The ANN is a popular machine learning technique which is inspired by the neural …

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APA

Ulkhaq, M. M., Adyatama, A., Fidiyanti, F., Rozaq, R., & Raharjo, M. F. M. (2020). An Artificial Neural Network Approach for Predicting Customer Loyalty: A Case Study in an Online Travel Agency. International Journal of Machine Learning and Computing, 10(2), 283–289. https://doi.org/10.18178/ijmlc.2020.10.2.933

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