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Discover Influencers: Finding the Perfect Match

  • Backaler J
Springer International Publishing, (2018), 87-102
DOI: 10.1007/978-3-319-78396-3_7
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Abstract

… goals for their company’s influencer marketing program. … , long-term-oriented influencer marketing strategy, a consensus … get out of its investment in influencer marketing. The last thing a …

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APA

Backaler, J. (2018). Discover Influencers: Finding the Perfect Match. In Digital Influence (pp. 87–102). Springer International Publishing. https://doi.org/10.1007/978-3-319-78396-3_7

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