Winegrape production is generally considered riskier in cool-climate regions than in warmer ones, yet more producers are looking to invest in such regions. A commonly stated reason is to hedge against global warming, but is there more to it than that? This note reflects on some other supply-side drivers as well as some drivers from the demand side of global wine markets. It first defines what characterizes a cool-climate region; and it ends by drawing implications for the economic future of such cool regions as compared with the world׳s warmer wine regions.
Anderson, K. (2017, June 1). How might climate changes and preference changes affect the competitiveness of the world׳s wine regions? Wine Economics and Policy. UniCeSV - Universita degli Studi di Firenze. https://doi.org/10.1016/j.wep.2016.12.001