A consideration of spectators' satisfaction regarding different services in soccer premier league in Azadi Stadium-Tehran-Iran

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Soccer is one of the most favoured sport in the world in which Iran is no exception. Hence, spectator's satisfaction can be a factor influencing income produced through it in stadiums and clubs. The purpose of the present research is to consider the spectator's satisfaction degree in terms of soccer premier league in Tehran regarding various services rendered to meet their expectations and satisfaction. The study is of descriptive and survey type for which researcher made questionnaire was conducted. Its validity confirmed by the respective faculty professors, In addition, its reliability verified using Cronbach alpha (p=0.930). The sample number determined based on Morgan table. Our statistical population was 384. To test the research hypotheses, we applied inferential statistics using SPSS software and binominal Non-parametric test. The results show that over 90%of the Azadi stadium's spectators were teenagers and adolescents. Regarding job variable, approximately 50% of customers in the Azadi stadium were the university students. Considering job variable, 48%of the spectators adolescents. Based upon the education variable, 48%had B.A degree. It can be said that spectators regarded the services rendered in Azadi stadium as unsatisfactory and weak. © 2011 Published by Elsevier Ltd.

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Bakhtiari, M., Sajadi, S. N., Heidary, A., & Emami, A. (2011). A consideration of spectators’ satisfaction regarding different services in soccer premier league in Azadi Stadium-Tehran-Iran. In Procedia - Social and Behavioral Sciences (Vol. 15, pp. 1777–1779). https://doi.org/10.1016/j.sbspro.2011.04.001

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