Creativity, proactive personality, and entrepreneurial intention: The role of entrepreneurial alertness

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Abstract

This study examines the extent to which entrepreneurial alertness mediates the effects of students' proactive personalities and creativity on entrepreneurial intention. Drawing on a field survey of 735 Chinese undergraduates at 26 universities, this study provides evidence for the argument that entrepreneurial alertness has a fully mediation effect on the relationship between creativity, a proactive personality, and entrepreneurial intention. The findings shed light on the mechanisms that underpin entrepreneurial alertness and contribute to the literature on key elements of the entrepreneurial process.

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APA

Hu, R., Wang, L., Zhang, W., & Bin, P. (2018). Creativity, proactive personality, and entrepreneurial intention: The role of entrepreneurial alertness. Frontiers in Psychology, 9(JUN). https://doi.org/10.3389/fpsyg.2018.00951

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