Corporate Social Responsibility and Employer Attractiveness: Perspectives of Students on the African continent

Abstract

This article explores the importance that prospective jobseekers attach to corporate social responsibility (CSR) practices of firms and how their CSR perceptions may translate into their willingness to work for CSR-practising firms. The study employed correlations, as well as multiple and hierarchical regressions to analyse data collected from 603 respondents. CSR perception was found to be positively related to attraction to working for CSR-practising firms. Male respondents attached higher importance to firms' engagement in CSR while respondents from the African continent attached higher importance to firms' engagement in CSR than respondents from other continents, with the exception of Australia.