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The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems

  • Van N
  • Ly B
Proceedings of the International Conference on Research in Management & Technovation (2022) 34 59-67
DOI: 10.15439/2022m8020
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Abstract

… Combining the two notions of

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Van, N. T. H., & Ly, B. N. H. (2022). The impact of online sales promotion on consumers’ online impulsive buying decisions, suggestion for AI recommendation systems. In Proceedings of the International Conference on Research in Management & Technovation (Vol. 34, pp. 59–67). PTI. https://doi.org/10.15439/2022m8020

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