Sense-making in Cross-channel Design

Abstract

Successful cross-channel user experiences rely upon a strong informational layer that creates understanding amongst users of a service. This pervasive information layer helps users form conceptual models about how the overall experience works (irrespective of the channel in which they reside). This paper explores the early development of a practical framework for the creation of meaningful cross-channel information architectures or “architectures of meaning”. We explore the strategic roles that individual channels can play as well as the different factors that can degrade a user‘s understanding within a cross-channel user experience