Journal ArticleOPEN ACCESS

Factors Affecting Smartphone Purchase Decisions of Generation-Y and Generations-Z: The Indian Scenario

  • Garg S
  • Gautam S
Abhigyan (2022) 39(4) 22-33
DOI: 10.56401/abhigyan_39.4.2022.22-33
N/ACitations
Citations of this article
10Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… values of a smartphone play a significant role in the purchase decision among generation Y … and development to make their smartphone more appealing and aesthetically pleasing. …

Cite

CITATION STYLE

APA

Garg, S., & Gautam, S. (2022). Factors Affecting Smartphone Purchase Decisions of Generation-Y and Generations-Z: The Indian Scenario. Abhigyan, 39(4), 22–33. https://doi.org/10.56401/abhigyan_39.4.2022.22-33

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free