MOBILE MARKETPLACE AS A MEDIUM FOR SELLING MICRO SMALL MEDIUM ENTERPRISE PRODUCTS

Abstract

The development of technology has not only changed the way people communicate, but also their trading methods. Where many e-commerce sites have begun to appear which are useful for becoming a place for buying and selling goods online that can be used by entrepreneurs. This opportunity was not missed by the SMEs, where this marketplace can be utilized by the creative industries. The reason is that the obstacle always faced is marketing. Now with e-commerce like a fresh breeze for them because by using the marketplace their market will likely be wider and promotions are much cheaper . E-commerce or marketplace for SMEs is actually the same as a mall or shopping place which distinguishes it online. Like a shopping center, selling on e-commerce services also requires promotion in cyberspace. Seeing how much activity is spent using the marketplace as meeting daily needs, this is what makes this marketplace hunted. Not only by users but also entrepreneurs . Enthusiastic community increased because it was supported by adequate infrastructure and easy access. The Investment Coordinating Board (BKPM) revealed the value of investment in the digital market sector in 2017 reached USD 5 billion. This makes the marketplace the most sought after economic sector (Outletz.ID, 2018).