Relationship between community pride and participation needs in sustainable tourism development of Fishing Village: a case study of Samut Sakhon Province, Thailand

Abstract

This article investigates the relationship between community pride and participation needs in the sustainable tourism development of `Fishing Village' in Samut Sakhon Province, Thailand. Pearson correlation was used to determine the relationship between these variables. In-depth interviews were also used to gather detailed data. The findings reveal that community pride regarding emotional bonding with other members and resource awareness have a strong relationship to the participation needs excluding willingness to sacrifice personal time. To conclude this research, this fishing village has the potential for sustainable tourism development as awareness of community pride connected to participation is the vital sign indicating an approach of sustainability. Thus, the sustainable development plan should indicate this community strength and encourage the knowledge in aspects of mutual needs for the willingness of working for the community. The paper ends with suggestions for future research.