Key Dimensions of Alternative News Media

Abstract

This article proposes a definition of alternative news media and suggests routes for further research. It complements and extends previous conceptualizations in research on alternative media and outlines an umbrella definition of this phenomenon aimed to inspire contemporary research and scholarly debate. Previous research has been guided by a “progressive” perspective as a form of resistance against “bourgeois” hegemonic discourse. Such normative evaluations have in turn limited how the phenomenon has been studied empirically, by limiting the scope of research so that important contemporary phenomena fall outside the theoretical map. Conceptualizing alternative news media in the present hybrid and polarized media environment, we first propose a non-normative, multilevel relational definition: Alternative news media position themselves as correctives of the mainstream news media, as expressed in editorial agendas or statements and/or are perceived as such by their audiences or third-parties. This counter-hegemonic alternativeness can emerge on the macro-level of societal function, the meso-level of organizations and/or the micro-level of news content and producers. Second, demonstrating why this umbrella definition is fruitful in the changing media environment characterized by boundary struggles, crisis in legacy news media and mushrooming of alternative news outlets, we highlight research gaps and propose future research.