This study examines the self-service management of IKEA warehouse. IKEA has managed to make its product and service more popular not only on price but by creating a unique shopping experience for the customer. The objective of this research is to investigate the customer perception towards the self-collection process at IKEA warehouse self-service. A quantitative method was adopted targeting the IKEA customer. 196 respondents participated in answering the questionnaire. The result of this study offers a preliminary insight into the safety issue of the warehouse self-service implementation.
CITATION STYLE
Sapry*, H. R. M., Zulfadzalee, A. A., & Ahmad, A. R. (2019). Customer Safety Perception during a Self-Collection Process at IKEA Warehouse Self-Service. International Journal of Innovative Technology and Exploring Engineering, 9(2), 4678–4683. https://doi.org/10.35940/ijitee.b9063.129219
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