Entrepreneurial Design Thinking© in Higher Education: Conceptualizing Cross-Cultural Adaptation of the Western Teaching Methodology to the Eastern Perspective

Abstract

Design thinking continuously positively impacts teaching and learning as a teaching methodology in entrepreneurship education. However, the research has not yet identified a potential method for the cross-culturally adaption from the Western to the Eastern teaching perspective. The Western teaching practices of entrepreneurial design thinking (Entrepreneurial Design Thinking© is a trademark of VonKor GmbH in Germany. Detail information concerning the term is explained further in the article.) may not be universally applicable to the Eastern view of entrepreneurship education. By reflecting on the social-constructivist approach and using cross-cultural adaptation theory, this paper proposes and develops a conceptual framework to describe the cross-culturally adaption of the entrepreneurial design thinking methodology from the Western to the Eastern perspective of entrepreneurship in higher education. The example primarily relates to Indonesia.