Leveraging the physical network of stores in e-grocery order fulfilment for sustainable competitive advantage

0Citations
Citations of this article
13Readers
Mendeley users who have this article in their library.

Abstract

This work draws on the results obtained from a qualitative multi-case study carried out on a sample of retailers with a significant presence in the United Kingdom e-grocery market. Using the resource-based view model, the study determines whether operating an e-grocery channel, by leveraging the existing network of stores, yields a sustainable competitive advantage. The findings show that the network of stores is clearly the primary conduit through which e-grocery retailers offer a wide assortment of products, perishables and non-perishables, to a large geographically dispersed population, while meeting their high expectations of faster and on-time delivery. It offers e-grocery practitioners a different avenue of reflection in the exploration of the trade-offs between fulfilment responsiveness, last mile operation costs, and a seamless customer experience. The stores act, in e-grocery operations, as enablers of various other tangible or intangible benefits that translate into a sustainable competitive advantage. This is particularly important in the e-grocery market, where the physical space and handling requirements comprise significant costs that are difficult to recoup from delivery charges at levels acceptable to customers. Stores, as part of e-grocery retailing, maintain offline or pure online channels, and have implications in transportation and the overall value proposition of e-grocers.

Cite

CITATION STYLE

APA

Mkansi, M., & Nsakanda, A. L. (2019). Leveraging the physical network of stores in e-grocery order fulfilment for sustainable competitive advantage. Research in Transportation Economics. https://doi.org/10.1016/j.retrec.2019.100786

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free