Understanding factors affecting the adoption of M-commerce by consumers

Abstract

Mobile commerce has become the latest trend to do business instead of electronic commerce at the earlier time. However, its adoption and level of use is low in Jordan compared to other nations. This study aimed to understand some factors that influence the adoption of M-commerce in Jordan based on traditional technology models. The study adopted a quantitative approach and conducted a survey among Jordanian consumers. It also reported on the results of a survey of 160 Jordanians held mobile phone. It showed that perceived usefulness, perceived ease of use, perceived trust, perceived cost and perceived privacy were statistically significant and could affect the adoption of m-commerce. The overall findings of this study were very important for practitioners who intended to venture into mobile commerce in Jordan. As Jordan is going into a 4G network, the chances for mobile commerce are huge and provide that practitioners understand the potential user's behavioral intention to use mobile commerce. As suggested by the result, an effective promotion among targeted users to use mobile commerce would create more impact on mobile commerce adoption. © 2013 Asian Network for Scientific Information.