From internationalization to local markets poverty alleviation and competitiveness in the agro-industrial sector of Latin America

Abstract

The objective of this paper is to analyse the proposal that the production units of the Latin American agribusiness sector evolve from internationalization to their products offers aimed at “the local”, in response to changes in the world scenario. To achieve the objective, a documentary and secondary source analysis were carried out, regarding the impact of COVID19 on the Latin American economy at the world stage. The main result points to the transversality of the creative industries with the agro-industrial sector to encourage creativity within the local business networks that were originally oriented at indirect internationalization. Value enhancement (revaluation) through creativity of orange economy and recognition of peoples' cultural assets, diversity and intangible heritage generates wealth. This transversality contributes to the alleviation of poverty, sustainability and competitiveness of agro-industrial companies.