Analysis of the Popularity Factors and Marketing Strategies of Short Video

Abstract

In the context of the success of short video platforms, earthy videos have become an important form of independent expression for users and have attracted the attention of many viewers. The main object of this paper is to study the short video accounts of "Hua Yicun" on TikTok and Quick Hand, through the analysis of short video content, culture, aesthetics and market operation. We found that the earthy video accounts resonate with viewers and attract users' attention through quality video creation, and maintain long-term high-frequency updates to increase users' stickiness. At the same time, CMA (Creative Mid-Roll Advertising) is used in a small number of videos to achieve promotional marketing, showcase products in all aspects and expand business opportunities. Double-pronged approach to enhance user acceptance. Make full use of the advantages of the platform to achieve a win-win situation for all parties through cooperation.