Decision-Making Processes in Higher Education: A Systematic Literature Review

Abstract

The topic of student decision-making in higher education has gained relevance due to its wide diversity. This research aims to systematize the theoretical references that address the student decision-making process in Higher Education using the PRISMA 2020 methodology. A general model based on push and pull factors was identified, which integrates economic, quality, communication and internationalization factors, as well as the need to conceive the student as a "consumer" by combining the micro-level and personal aspects to personalize the process with appropriate and integrated information, managing deeper relationships. In addition, these results can be used as a reference for decision-making and meeting the needs of students.