The Impact of Strategic Alignment and Strategic Awareness on Strategic Performance: Evidence from Jordan

Abstract

The current study's purpose is to measure the impact of strategic alignment and strategic awareness on strategic performance in Jordanian Industrial Companies that are working at the Al –Hussein bin Abdullah II qualified industrial zone (QIZ) in Al-Karak Governorate. The study used a quantitative approach. In addition, the questionnaire was developed to collect the data from the target sample. Besides, the current study consisted of 220 respondents. Two hundred twenty questionnaires were distributed to the top and middle management such as managers, deputies of managers, and heads of departments. Furthermore, the SPSS software version (25) was used to test the study's hypotheses. The current study found that strategic alignment has a positive and significant impact on strategic performance. Furthermore, strategic awareness has a positive and significant impact on strategic performance. The current study recommends that Jordanian industrial companies should develop and improve their information technology strategy to be aligned and fit with their organizational strategy which leads to exploiting the opportunities effectively and efficiently and thus improving strategic performance.