review on consumer’s attitude & purchase behavioral intention towards green food products

Abstract

Due to ecological concerns, green products have gained more consideration in recent years, & their accessibility is rising. In addition, the presence of an eco-label encourages people to purchase environmentally friendly products. This paper focus to ascertain customer attitudes regarding green food products and compile data on the subject. This study serves as the foundation for the literature review of this research study. This research focuses on green marketing, more precisely on customers' attitude & purchasing practices when it comes to green food products. It has become a global priority to preserve the environment from human-caused pollution. With this critical knowledge offered by various researchers and experts, businesses have recognized the necessity & value of green marketing. This paper thoroughly examines the most recent and pertinent studies conducted on this topic to date.