Persepsi Resiko, Persepsi Kepercayan, dan Kualitas Web yang Mempengaruhi Keputusan Pembelian Online Fashion

Abstract

This study aimed to sharpen the effect of perceived risk on user perceptions and website quality on consumers of fashion producers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. A survey-based empirical study in which responses to questions were asked by 385 online shoppers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. General analysis and modeling using varimax rotation. The results showed, the value of F hit 2.002 with Sig. 0.00 < 0.05. In conclusion, the influence of perceived risk on consumer purchasing decisions. Second, the perception of trust is considered to have influenced consumer decisions. Third, the quality of the website can influence consumers in making buying decisions. Keywords: Web Quality, Online Purchase, Perceived Trust, Perceived Risk