The treatment of journalistic content and its influence on the reputation of the Spanish press: The november 2019 election campaign as case study

Abstract

The research follows the aim of confirming to what extent there are some correlations between Spanish press's contents focused on the November 2019 election campaign and the reputation among audiences related to these media outlets. A content analysis which, from the notion of reputation that underlines variables like credibility,informative rigour, journalistic quality and also professional ethics and deontology, studies all pieces published in most relevant Spanish newspapers (ABC, El Mundo, El País, El Periódico de Catalunya and La Vanguardia) and also national online media (El Confidencial, El Diario.es and Infolibre). Results are compared and contrasted with survey data to professionals and informed readers about their perception of aforementioned mass media. Main outcomes reveal significant correspondences between assessments of those surveyed, especially professionals, and data provided by content analysis.