You can’t perform the same ritual twice: minds, materials, automobiles, and the emergence of form

Abstract

Following Gosden and Malafouris, this article explores why process archaeology provides a beneficial framework for understanding the emergent, self-organising dynamics of human existence. To demonstrate the potential of process archaeology for reframing discourses about humanity’s nature, this article examines automotive culture from evolutionary, ecological, developmental, and socio-political perspectives. Automobiles provide a robust example of how forms emerge from and transform flows of energy-matter across multiple dynamic scales. The article concludes with a reflection on symbolism and how American automotive culture can be understood as a form of cult ritual. Archaeology’s obsession with ritual stems from a Cartesian assumption that rituals are arbitrary manifestations of symbolic minds. Process archaeology understands ritual as a means of organising energetic flows of persons and things into stable forms that endure over time. This perspective supports exploring the emergence of symbolic relationships and cultural forms as a developmental entwining of cognitive and ecological processes.