Intuitive Product Design and the Twin Challenges of Innovation and Adoption: An Application

Abstract

This paper frames the development of product features in terms of Intuitive Product Design (IPD). Using methods that assess knowledge transfer, IPD identifies which features would benefit from being enriched or restyled and which would benefit from better explanation. IPD is illustrated for a prototype onboard computer. Participants were more successful at using the prototype that was based on IPD, and reported greater intention to recommend it. Preliminary implications regarding technology adoption are discussed.