The Impact of the Rural Digital Economy on Agricultural Green Development and Its Mechanism: Empirical Evidence from China

Abstract

Agricultural green development represents an environmentally friendly and resource-efficient agricultural model, and it is a key way to achieve sustainable agricultural development. With the rapid rise of the digital economy, its influence is gradually spreading from urban to rural areas, and it has played a significant and far-reaching role in promoting the green transformation of agriculture. This paper employs the entropy weight method to measure the level of digital economy and agricultural green development in rural areas in 30 provincial administrative regions in China from 2012 to 2021 and analyzes the relationship between the two and the mechanisms behind it. The research results show that (1) the rural digital economy significantly promotes agricultural green development. (2) With the enhancement of agricultural green development, the impact of the rural digital economy on it initially increases and then declines. (3) The rural digital economy fosters agricultural green development by advancing agricultural technology, easing credit constraints, and promoting agricultural industry agglomeration. (4) Environmental regulation intensifies the positive influence of the rural digital economy on agricultural green development. This research significantly enhances our understanding of the mechanism by which the rural digital economy facilitates agricultural green development. It offers empirical evidence and recommendations for the government to formulate and implement effective policies to advance agricultural green transformation in the context of digital economy trends.