Analisis Sentimen Terhadap Produk The Body Shop Tea Tree Oil

Abstract

Tea Tree Oil is derived from the Melaleuca Alternifolia plant. It has been used for treatment and was identified as an antibiotic by New South Wales Chief Chemist in 1920. The Body Shop is a cosmetics company from Brazil that penetrated the Indonesian market in 1990. Tea Tree Oil is a best-seller and highly recommended product by The Body Shop itself. On the website femaledaily.com, this product received an award as "Best of Beauty Skin Care" for 5 consecutive years from 2014 to 2018. In addition, this product also has 3163 reviews with 64% of all reviews recommending this product. By using machine learning and applying the Naïve Bayes Classifier method, sentiment analysis can be carried out on The Body Shop Tea Tree Oil products based on user reviews found on the website femaledaily.com. The sample data used were 2820 data with the proportion of 70% as training data and 30% as testing data. The output of this analysis is the number of user comments, topic modeling, and word cloud with positive and negative sentiments and with the accuracy level of Tea Tree Oil sentiment analysis models on femaledaily at 61.51%