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The intuitive customer: 7 imperatives for moving your customer experience to the next level

Palgrave Macmillan, (2016), 1-216
DOI: 10.1057/978-1-137-53430-9
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Abstract

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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Shaw, C., & Hamilton, R. (2016). The intuitive customer: 7 imperatives for moving your customer experience to the next level. The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level (pp. 1–216). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-53430-9

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