Challenges and Opportunities of Integrating Social Responsibility and Ethical Practices in Hospitality and Tourism Operations in Ghana

Abstract

Purpose: The study sought to analyze the challenges and opportunities of integrating social responsibility and ethical practices in hospitality and tourism operations. Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: Integrating social responsibility and ethical practices in Ghana's hospitality and tourism sector faces challenges like limited awareness, resources, and cultural sensitivities. Despite hurdles, opportunities exist for positive change. Sustainable practices can drive economic development and community engagement, while conservation efforts enhance destination appeal. Collaboration among stakeholders is crucial for overcoming challenges and maximizing benefits. Unique Contribution to Theory, Practice and Policy: Stakeholder theory, Corporate social responsibility (CSR) theory & Triple bottom line theory may be used to anchor future studies in the challenges and opportunities of integrating social responsibility and ethical practices in hospitality and tourism operations. Implement robust social responsibility programs that address the specific needs and concerns of local communities, employees, customers, and other stakeholders. Advocate for the development and implementation of supportive policies and regulations that incentivize and reward social responsibility initiatives in the hospitality and tourism industry.