A PROFILE VIEW OF HEALTHCARE SERVICE SECTOR ORGANIZATIONS THROUGH INTEGRATION WITH ORGANIZATIONAL CULTURE AND SUBCULTURE

Abstract

PURPOSE: This paper aims to identify the fundamental features of culture within an organization and thereafter examines the subculture, which is imminent in relation to the attributes of employees. METHODOLOGY: This research was carried out by involving 22 prominent healthcare service sector organizations, which were selected randomly from three major districts in Odisha state, India. The study is based on 358 selected sample responses from front-line employees of these selected healthcare service sector organizations. The statistical techniques that were used on data derived in this study were analysis of variance, descriptive statistics, and t-tests. FINDINGS: It was found that employees of the healthcare service sector organizations involved considered cultural characteristics such as outcome, team orientation, and attention to detail to be the least prevailing in their organizations. The study revealed significant differentiation of the perception of the organizational culture prevailing within the organization, through post facto analysis of verification for variation potentials, for tenure in a specific position, age, and job position. Thus, this study argues that based on occupation, employment relationship type, and gender, an insignificant influence was displayed on the employees' perception of the prevailing organizational culture. PRACTICAL IMPLICATIONS: The development of a superior culture that promotes service quality enhancement maximizes patient satisfaction. To achieve successful proliferation and quintessential existence of the organization, it is cardinal that all the personnel within the organization have a firm grasp of the main operating culture and the intrinsic subculture. This study highlights the impact of organizational culture and subcultures within various organizations catering to the healthcare service sector of Odisha.