A Consulting Case Study on the Small Start-up through using the Business Model Canvas

Abstract

Many start-ups have many realistic hardships in getting management diagnosis about whether their business model are properly going. For this reason, there is the need for an easy and simple method that makes it possible to conduct a strategic management through the analysis and management diagnosis of the business model. The Business Model Canvas(BMC) has been popularized as a tool to help entrepreneurs describe, design, challenge, invent and pivot their business model. This model gives a framework to describe the most important building blocks(9 blocks) of existing business. Entrepreneurs can make their own business analyses and craft their own solutions through using this model. In this study, we conducted consulting by using the BMC on the NARUATO which is a small start-up in the healthy food industry. This case study can use as a learning material for entrepreneurship education.