Critical Success Factors in AI Healthcare Industry Executing Service Marketing

Abstract

The popularity of telecommute and telehealth care models as well as people’s changes in consumption patterns accelerate the transformation and reform of healthcare industry. Under the catalysis of real needs and technologies, smart healthcare will become the mainstream in the future. Under the specific time and space background, solutions for medical technology innovation has to keep pace with times. Current marketing strategies do not simply rely on external publicity, but also stress on the promotion of service quality for customers actually experiencing good service attitudes. Aiming at customers of AI healthcare industry as the questionnaire analysis objects, total 300 copies of questionnaire are distributed, and 241 valid copies are retrieved, with the retrieval rate 80%. The research results show that external marketing is the most emphasized dimension in AI healthcare industry executing service marketing, and top five indicators, among 12, are ordered information system, customer oriented service process, internal training, media communication, and regulations for service personnel. Finally, conclusions and suggestions are proposed according to the results, expecting to deeply understand critical success factors in AI healthcare industry executing service marketing and provide valuable information for AI healthcare industry making management decisions in the execution of service marketing.