Quality of Service of New Generation Banks in Vellore District

Abstract

Service quality is emerged as an important aspect of banks as competition is increasing day by day. To be competent enough, banks in general and new generation banks particular, they have to improve their service quality and its delivery modes to customers and it is also essential for long-term banking operations. The findings reveal that significant difference exits between quality of service of new generation banks and profile of customers. The quality of service of new generation banks is moderately, positively and significantly related with satisfaction of customers. To improve quality of service, new generation banks must ensure accuracy of transactions and easy accessibility to customers. Employees should solve problems in banking services and provide right services timely as customers anticipated.