It appears, based on both industry initiatives and scholarly attention, that an important and high priority research question is to understand the nature of the strategic capability associated with creating strategic and economic value through partnering, and subject it to systematic scientific scrutiny. However, any prescriptive insights, need to be preceded by a fundamental question: What is the nature of this capability?
CITATION STYLE
Sarkar, M. M. (2015). Partnering Orientation: A Theoretical Explication and Empirical Measurement of the Construct, its Antecedents, and Performance Implications. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 442). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_121
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