A neurobiological and communicational view of the image and augmented reality

Abstract

From the perspective of neurobiology and communication, the research analyzes prehistoric rock paintings and augmented reality. Both systems combine reality and virtuality, 360-degree images, immersion, physical and social interactions, and a break with the Renaissance representational framework. Augmented reality adds interactivity by approaching the natural cognition of the brain, and its communicative effectiveness is greater than that of other image systems. The main objective of this research is to prove that proposition. The methodology, which is basically exploratory, is based on the contributions of neuroscience and psychobiology, on cultural studies, and on the communicative possibilities offered by ICTs in mobility. The results suggest that greater communicative effectiveness is linked to socialization, 360-degree multi-sensory immersion and interactive images. It seems fruitful to develop and enhance systems of augmented reality in mobility that interweave interactivity and moving pictures in 360-degree immersive contexts.