Development of a business strategy based on project management

Abstract

The development of a company’s strategy is a big problem for Russian enterprises. So far, there have been no adjusted methods for the solution of this problem with regard to specific Russian conditions. The authors believe that the development of methodical fundamentals for the formation of a corporate strategy based on project management is currently relevant from both scientific and practical points of view. In the article, the authors set forth a scheme for the formation of a corporate strategy on the basis of project management. Procedures for determining the mission and conducting a SWOT analysis of an enterprise have been specified. Procedures for initiation, marketing and innovation substantiation of projects have been considered. Project management procedures for the execution of an integrated draft of an enterprise’s strategy have been proposed.