Editorial innovation on social networks of the #CoronavirusFactCheck Alliance Hispanic verifiers: contents and vision of those responsible

Abstract

Introduction: This work explores the use of social networks by the Hispanic platforms of the #Coro-navirusFactCheck Alliance of the International Fact-Checking Network (IFCN) in the Covid-19 pan-demic, as tools to generate innovative multimedia or interactive content with which to reach new audiences and expand their visibility. Methodology: By observing and analyzing network channels, we identified relevant cases of adapted digital content and we catalog innovative practices. And through in-depth interviews with its promoters, we determine if this production is considered as an editorial strategy and we collect their perceptions about limitations, possibilities, and future projects of online innovative content. Results: Apart from the generalized presence on Twitter and Facebook, the greatest innovations are materialized in videos and podcasts, ranging from summaries and curation of content to explanatory. They are carried out through networks such as YouTube, Instagram, and even TikTok, Twitch, and podcasting channels, using narratives adapted to these channels. Conclusions: These prac-tices, developed within the framework of a certain strategy or tactically, seek in addition to informing, training, and mobilizing audiences in the fight against the infodemic with attractive, understandable, and viralizable formats from the same channels where disinformation flows. Although some verifiers have limited resources, joining IFCN opens up new opportunities for editorial innovation.