Pengaruh Hoaks Politik di Media Sosial Terhadap Perilaku Memilih Pemilih Pemula pada Pemilu 2024

Abstract

This study analyzes political hoaxes' influence on novice voters' behaviour in the 2024 elections in Solok Regency. Using a quantitative approach with a survey method, this study involved a sample of novice voters in Solok Regency selected by systematic randomization. Data analysis used simple linear regression by adopting Allcott & Gentzkow's theoretical framework on hoaxes and hatred. The results showed a significant effect of political hoaxes on the behaviour of novice voters, with a coefficient of determination of 0.235 (23.5%). This indicates that 23.5% of the variation in the behaviour of first-time voters can be explained by exposure to political hoaxes, while 76.5% is explained by other factors not studied. The significance of this relationship is confirmed by the p-value = 0.019 (<0.05) and the t-count value of 5.49, which is greater than the t-table of 1.984. These findings underscore the importance of digital literacy and political education for first-time voters to mitigate the impact of political hoaxes in the democratic process.