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Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya

  • Minua Ampofo G
  • Yabani A
  • Senadzo P
Journal of Research in Marketing (2017) 8(2) 669
DOI: 10.17722/jorm.v8i2.212
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Abstract

The rationale behind this study was to establish whether sales promotion to any extent retains customers and to identity the perception of consumers on the benefits associated with sales promotion in the oil marketing industry. Staffs and customers of Goil Ghana …

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APA

Minua Ampofo, G. K., Yabani, A. A., & Senadzo, P. (2017). Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya. Journal of Research in Marketing, 8(2), 669. https://doi.org/10.17722/jorm.v8i2.212

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