Privatized Public Diplomacy

Abstract

This chapter identifies key issues and questions that should be addressed as public and private entities attempt to define an “ideal” privatization scheme for U.S. public diplomacy. For example, what is “privatized” public diplomacy? What should be the roles and responsibilities of private entities in advancing the public diplomacy mission—and who defines them? Given the trend toward increased private sector involvement in American public diplomacy, caution and thoughtful-ness are essential in the development of public-private partnerships, as is consideration of both positive and negative implications of relegating public diplomacy responsibilities to private parties. Although the private sector contributes significantly to U.S. international relations, the innovations needed for US. public diplomacy to be successful over the long term must come from within—not outside—government.